Ningbo Songlanshan Coastal Tourist Resort is located on the east coast of Xiangshan County, Ningbo City, Zhejiang Province, covering a total area of approximately 31.22 square kilometers (including 9.77 square kilometers of land and 21.45 square kilometers of sea). The resort features a harmonious blend of mountains and sea, numerous capes and bays, continuous stretches of sandy beaches, and scattered unique reefs. It lies on the 30°N latitude line, the same as the world-renowned health resorts of Florida, the Gulf of Mexico, and Hawaii. It boasts the largest cluster of land-based beaches in the Yangtze River Delta region and is the top choice for a coastal vacation in East China.

The resort has a rich marine cultural heritage and a long history. It is a provincial-level tourist resort, the venue for the sailing and windsurfing events of the 19th Asian Games in Hangzhou, and the location of the Zhejiang Marine Sports Center. Within the resort, there is one 4A-level national scenic area, eight resort hotels including Sheraton and Radisson, and two concentrated areas of homestays such as Baisha Bay and Mei'ao. The resort has developed a series of characteristic vacation products including seafood cuisine, coastal living, beach entertainment, marine sports, sightseeing photography, intangible cultural heritage study tours, festivals and events, day coffee and night wine, and RV camping. It has established a four-season activity system of spring sand walking, summer sea playing, autumn fresh food tasting, and winter health care. It is a comprehensive coastal tourist destination integrating living, leisure, entertainment, sports, health care, and conferences.